Tuesday, October 14, 2008

Sergey Brin

Sergey Brin





One of the youngest self-made billioniare entrepreneur who worth $13billion in 2006. Sergey Brin born in Moscow and came over to United States with his family in a young age.

With an affinity for mathematic and computer, He took a master degree in computer science in Standord University. There, he got interested in data mining and pattern extraction and met Larry Page.






Both had started ' Backrub' in 1996 ; a search engine based on ranking sites based on the back links to them from other sites. After that , it changed to ' Google' named after " Googol" , the mathematical term for a 1 followed by 100 zeros.



They also created "toolbar" to allowed viewers to search without visiting the site.



Adwords is simple links paid for by advertisers on a pay-per-click which did not need a sales team to grow.

AdSense enabled website owners to earn income by featuring targeted adWord links to their sites.

With Adwords and AdSense , Google is controlling searches and become " toll Collector " of sponsored search traffic between sites.



In addition to create an unbeatable aggregation of global content , ' Google Earth ' provided global information geographically and ' Google Maps ' provided all local street information.

' Froogle ' aggregates product from online shopping websites and ' Google Groups ' gathers the online discussion groups.



In Google's prospectus is to be ' Don't be Evil '.

The company strongly believe that in a long term, we will be better served - as shareholders and in all other ways - by a company that goes good things for the world even if we forgo some short term gains.

Brin said " We always heard the phrase , money doesn't buy you happiness; but I always in the back of my mind figured a lot of money does buy you a little bit of happiness."

But if today we were motivated by money , we would have sold the company a long time ago and ended up on a beach.

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